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Sustainability Vision / Mission / Roots

Sustainability Vision

“To permeate an ethos of social and environmental responsibility in all areas of business operations and to all stakeholders, so sustainability becomes HIAB’s Driving Force.”

Sustainability Mission

“To make a difference in the life of the individuals we touch every day, to deliver, through unparalleled commitment, a superior hospitality product by upholding a strong moral system that actively contributes to improving its economic standing by improving socio-cultural, and environmental/energy practices through ‘responsible business’ reforms.”

Sustainability Roots

“Corporate Responsibility at Holiday Inn Dubai Al Barsha (HIAB) is inspired by a quote, “Life is not worth living unless lived for someone else'” helping to chalk out a 10 year plan in sustainability that underpins all business strategies.”


Simply, our sustainability remit is to help improve quality of human life, through business endeavors so we assist not only in economic development, but social development and environmental protection.


We believe for our Corporation to be truly Responsible, we must endeavour to inculcate these thoughts in every employee, so they can help HIAB to build a legacy for future generations as their duty in social responsibility, so our hotel can be called a ‘Hotel With a Heart’.